Improving Brand Perception Among YouthIncreasing Product Sales to Generation Z through Targeted Cause MarketingDriving Donations to Teachers in Need through Custom Video Campaign

Improving Brand Perception Among Youth

case study 1
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Challenge: Grab the attention of the youth demographic to influence parents’ Back-to-School shopping decisions

Solution: Deploy a comprehensive social media marketing campaign with a key celebrity partner. Strategies included custom Facebook and Twitter hashtag campaigns and a robust social media monitoring program to keep kids and parents talking with and about the company/brand.

Results:

  • Over 83K new Facebook followers under age 24
  • Astronomical increase in Twitter engagement as measured by comparative analysis of Mentions, Replies, and Retweets
  • 90% positive campaign sentiment

Increasing Product Sales to Generation Z through Targeted Cause Marketing

Case Study 2
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Challenge: Generate Back-to-School product sales among the Generation Z segment with a social media driven marketing campaign centered on the cause of bullying awareness and reduction.

Solution: Deploy a comprehensive social media marketing campaign with a key celebrity partner. Strategies included a branded campaign microsite with custom products and celebrity content, a custom hashtag campaign with celebrity partner and other associate celebrities, and amplification over paid social media channels to speak to the targeted Generation Z audience in an authentic and genuine manner.

Results:

  • Over 500K microsite visitis
  • 50K+ contest entries
  • 324.6k total campaign-related/hashtag inclusive tweets
  • 16MM influencer generated campaign impressions

Driving Donations to Teachers in Need through Custom Video Campaign

Case Study 3
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Challenge: Drive the perception that the brand cares about teachers and their successes and to generate charitable donations.

Solution: Deploy a robust digital marketing program that included a custom video campaign featuring real teachers and their students in the classroom. Strategies included a campaign microsite with a charitable partner, video marketing campaign, social media influencer campaign among “Mom” and “Education” targets, utilization of paid social media channels to share “info-nuggets” about teachers and classrooms.

Results:

  • 95% improvement in microsite traffic over previous year’s campaign
  • 124.5MM impressions across all social media campaign channels
  • $200K raised for teachers in need