Résumé Highlights

Click here to download Nicole’s complete full-page résumé.


 

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B.A. Journalism — Strategic Communications
2006-2008 University of Minnesota – Twin Cities
GPA: 3.0, Major GPA: 3.0

Advertising and Public Relations Emphasis — interest areas include psychology of mass communication, pop culture, and the media.


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Sr. Manager, Digital Programs + Social Media Manager
2010-2015 Office Depot, Corporate

Roles & Responsibilities included:

  • setting strategic approaches and goals for brand-related digital initiatives
  • leading how social media vehicles were used to support Office Depot brand strategy, to include managing associated spend
  • championing digital innovation and creative execution of brand marketing campaign
  • conceptualization, creation, and project management of social media programming with key vendor and celebrity partners
  • management and tracking of social analytics and KPIs
  • development and implementation of a method to track the dollar value of social media interactions
  • daily management of all social media channels

Social Media Manager
2009-2010 BitDefender (North America)

Roles & Responsibilities included:

  • Conceptualization, creation, and project management of social media campaigns targeting “Alpha Mom,” “gamer,” and “IT Influencer” demographics
  • Daily management of all social media properties and supervision of two staff bloggers
  • Attendance at trade show events to promote social vehicles and programming

Other Work Experience 
2009-2006 – Includes holding such titles as Marketing Director, Interactive Editor, and Account Coordinator. Included were a range of marketing and leadership responsibilities and key successes:

  • Total eMedical — Created and implemented a new branding concept
  • The Buyers Group — Writer and Editor for all online and print content for public relations programs (press releases, Website & social media content, etc)
  • MusicMatters — Coordinator for client marketing, specifically LUNA Bar Mobile Tour; created and implemented Tour advertising; conducted Tour target research for each city and maintained daily event operations and tour logistics


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